Administration

Mike Sewell

Mike is our Marketing & Communications specialist.  He graduated from York University with a degree in Anthropology.  He has lived all over the world including Florida, London, England and Tokyo, Japan.  When he is not managing the Friendly Fires website and social media pages, or  endlessly moving things around in our 4 showrooms you can usually find him playing banjo (or guitar) or practicing Karate at Kawartha Martial Arts Academy.

Valerie Adams

Valerie Adams

A native of Belleville, Valerie has lived in Peterborough for almost 15 years.  She attended Loyalist college (where she earned a Business Administration degree) and then moved onto Trent University (where she earned a Bachelor of Arts degree in – well – history).  These two degrees set her on to her career in fireplaces!  At Friendly Fires, there is very little that goes on that Valerie is not aware of.  Often considered everyone’s best friend (she takes care of payroll & accounts payable), Valerie spends what little spare time she has with her daughter Rebecca.

Lorraine Soubliere

Lorraine Archer Soubliere was born and raised in Peterborough, Ontario.  She graduated from University in Ottawa with a Psychology degree (which she uses daily at Friendly Fires) and managed a small accounting firm in Ottawa for over 8 years.  She is passionate about reading and writing and has been published in over 21 publications.  When she’s not competing in Scrabble tournaments, she plays soccer and Ultimate frisbee year round.  She is happily married to the best-looking, funniest, smartest and most muscular BBQ & Fireplace owner in the world, and proud mother of 2 amazing kids (Noah and Sequoia).  Harriet the hedgehog is the most recent addition to her family.