What a great year for our outdoor category this year. Our BBQ class and competition schedule is complete. We have some great returning Chefs (Brian Henry) who are prepared to wow our barbecue students (weekend warriors). And, in keeping with our tradition of having local butchers show off their skills – a new butcher shop in Peterborough ( Primal Cuts ) has signed on to showcase their skills.
In addition to our popular BBQ classes, we are pleased to announce the return of our Kawartha BBQ Competition as well as a new Kingston BBQ Competition. If you have never attended a BBQ competition – you must try at least one. It’s a fun day of BBQing, socializing, and mingling. Think you have the best sauce? Come and prove it. Local celebrity judges line up for a day of rib tasting – so join us and show off your BBQ skills. A $1,000 first place prize (Saffire Charcoal Kamado) may help your decision as well.
Something else to announce is our first ever celebrity endorsement commercial. Cheesy? Yes. Interesting? We think so. We are not sure how it will play out with our Toronto Maple Leaf fans (as the celebrity is Chris Neil of the Ottawa Senators) – but hopefully it will be viewed in good fun. Let us know your comments. You can check out the video here. If we get good feedback, we will do our best to get some of our celebrity customers (many many have purchased products from Friendly Fires) and do some more.