As you view this website, you may (or may not) be noticing the different logos and looks that Friendly Fires is currently using. Essentially, there is our original ‘waving flame’ logo – still present on a few of our old signage (copy is in this post). In 2004, we updated to our ‘happy house’ look. Then, when we merged with Renewable Energy of Plum Hollow – we had their logo as well. Now, in 2012, we have our new look that is on this website. Sheesh – that is a lot of logos. How come not all our marketing material has been updated? Well, to be honest, it is a question of time – energy – money. We have been updating our logos / looks as the marketing materials have required replacing. In always trying to keep our expenses to a minimum, we have a hard time spending money on cosmetic items.
Marketing Confusion? Definitely. Are we working towards a common brand? Yes. Does it make for an interesting blog post?
You be the judge….