A successful business nowadays must be best of breed in many categories including finding great employees (the most important), product (high quality), its processes (must be efficient), aware of rules and regulations (getting more complicated and onerous everyday), traditional marketing / branding – and now – social media.
5 years ago a marketing plan consisted of a brand strategy, some standard radio or print ads as well as a website.
Today – a marketing strategy consists of the above – as well as regular content on Facebook, Instagram, LinkedIn, Twitter, You Tube, Houzz & Pintrest. Did I miss one?
Social media has allowed our customers and team members to interact and share content in ways never imagined just a few years ago. For example, our Facebook page gets over 700 impressions every week and our Tweets are constantly shared with even higher numbers. In addition, social media is a great venue for our customers to ask questions, send us pictures of their fireplaces or meals that they are cooking on their BBQs, and ways for our team to reach out to the public. Also of interest, is that Friendly Fires gets contacted from customers and other fireplace / BBQ stores across North America because of our social media pages.
I wish we could predict Social Media in the future. I’m probably wrong, but something tells me that ‘less is more’ will become more and more prevalent in the future. Although I won’t predict which social media site will be gone – does anyone remember Alta Vista? Yahoo Search? Lycos? My Space?
Before they do disappear – let’s enjoy them. And boy – do I ever look forward to reading this blog post in 10 years. But for now, please visit our amazing social media sites as our team cares and does a great job keeping them updated with relevant content that hopefully you find interesting.